Our Story

As an Orthopedic Physical Therapist of nearly 15 years, I have seen a lot of bodies.

Some are young, active, and fit, suffering from inappropriate training technique, or recovering from surgery. They need a quick recovery and guidance for further injury prevention.

At the other end of the spectrum are those aging adults who are fighting a decline in strength, stamina, balance, or just functional mobility and are just looking to maintain independence in normal daily activities.

In the middle is everyone else: those struggling with pain, weakness, postural imbalances, repetitive movement strains, and excessive weight.

After working in sports medicine, rehabilitation, and outpatient orthopedics for five years, I founded Physical Therapy of Leicester in 2003. We provided diagnostic & corrective treatments, along with strength & functional movement retraining for problems of all types.

Seven years later our treatment successes grew demand for our services beyond our capacity. This is when the dream started. 

The Dream: to build a one-of-a-kind fitness, aquatics, & wellness center, one that combined western medicine (modern, evidence-based) therapies AND eastern medicine traditions PLUS a functional fitness center focused on cross-fitness training. This center would staff experts in wellness treatments, manual therapies & therapeutic modalities, and functional movement / fitness, while providing guidance for all ages and levels of fitness experience. 

The Reality: A custom-designed, 7,000 sq. ft. green-built facility providing personalized therapy & cross-fitness training, expert wellness treatments, and empowering, injury-preventing guided exercise for all fitness levels. Nine years later, I am proud to offer a truly holistic, fun, non-threatening health & wellness center focused on changing the lives of its members. 

Our Mission: To provide highly skilled, personalized fitness, therapy, and wellness services with a holistic, whole body approach in a safe, motivational, and empowering environment.

Our Goal: To create a life-long, life-changing relationship between the services we provide and the member / client.


I am very proud of this facility and the incredible team of people we have.


Damon Rouse, PT, MPT, OCS
Founder/director of Asheville Family Fitness & Physical Therapy